Company’s Innovations Feature Mobile Ordering, Self-Checkout and Delivery
READINGTON TOWNSHIP, NJ — QuickChek has been redefining fresh convenience throughout the Metropolitan area for 55 years. For the first time ever, it will have a store in its hometown.
The iconic c-store market chain, a leader in foodservice with an exceptional fresh brewed coffee program that has been ranked first in consumer satisfaction among convenience stores in New Jersey and among the Top 10 in the country, is opening a new 5,496–square-foot store with fuel on February 1 at 3483 Route 22 East at the intersection of County Line Road.
The new store is four miles from the company’s headquarters and support center, which is also in the Whitehouse Station section of the township. It will be the company’s second location in Hunterdon County.
The new Readington Township store creates 35 to 45 new local jobs, including eight management positions. Each new QuickChek location typically generates approximately $1 million in tax revenues, adding to its positive impact on the community.
The new Readington Township store will feature an innovative “Fresh to Go” interior layout designed to enhance the shopping experience for busy people on-the-go and get you on your way fast, whether you shop in person, from home, or from your phone.
More than half of the store will be dedicated to personalized, freshly prepared food and beverages including QuickChek’s guaranteed fresh brewed hot and iced coffees, to meet the needs of today’s fast-casual shopper.
One-stop shopping offerings range from quick service food; grab-and-go market items; essential household products such as milk, juice, eggs, and bottled water; lottery; and high-quality fuel at value prices.
Amenities include no-fee ATMs which provide additional added value to consumers; indoor seating for 10 people and outdoor seating for eight; five pumps offering 10 fueling positions; and ample parking with 58 parking spaces.
“The opening of our new Readington Township store enables us to meet the demand for safe, convenient shopping and fuel service in the area,” said QuickChek Vice President of Marketing & Operations Don Leech. “It will also serve as the base for us to honor our community partners as we continue our commitment to giving back to the communities we serve.”
The store’s new look — and new Winter comfort food menu — will be very appealing.
Readington Store Design
- An open floor plan features earth tone colors, clean sightlines and spacious stand-alone food displays
- Consumer-friendly, expansive wide aisles provide added convenience when personalizing food and beverages
- Extensive displays of freshly-made QuickChek grab-and-go food and market items
- New foodservice menu features extensions to the popular signature 6-inch, 12-inch, and Portuguese roll original recipe QuickChek sub sandwiches and wraps, custom-made with the finest flavorful ingredients and the freshest quality meats and cheeses
- A wide selection of real fruit smoothies that can be customized with immunity, energy or protein boosts
- A daily rotation of freshly-prepared, never-frozen QuickChek soups
- Indoor seating counters offer phone and laptop charging stations with free WiFi
QuickChek was named the National Convenience Store Chain of the Year for leading the way in foodservice, technology, innovation, and its dedication to customer service. The company quickly adapted at the start of the pandemic by introducing new services such as enhanced mobile ordering, curbside pickup and delivery – features previously unheard of in the convenience industry.
QuickChek has been an innovator in contactless payment; the company was the first in the industry to introduce self-checkout counters in 2009.
CHOOSE YOUR CONVENIENCE
“We believe in letting you choose your convenience, whether you shop in-store; mobile order through the QuickChek Rewards app; get delivery through DoorDash, Grubhub or Uber Eats; or order on-the-go,” added Leech.
The new Readington Township store will be open 24 hours a day, enabling consumers to create delicious made-to-order breakfast items including new Diner Stacker Pancake Breakfast sandwiches, oven-toasted fresh QuickChek subs, wraps, salads, and more.
Consumers can also personalize hot, cold, and frozen beverages exactly as they want them, or select freshly prepared ready-to-go items, any time of day or night.
WINTER COMFORT FOOD MENU
QuickChek’s new Winter menu will satisfy those comfort food cravings. Selections range from new signature flavor Meat Loaf sandwiches, to new Pancake Breakfast sandwiches, Mac & Cheese bowls, and a daily selection of freshly prepared hot soups.
QuickChek’s famed coffee wall features a large variety of fresh brewed hot and iced coffees, tea, and hot chocolates.
POSITIVE IMPACT ON THE COMMUNITY
QuickChek has raised more than $6.4 million since 2009 to support a variety of causes benefiting families, children and veterans. The company is a year-round supporter of local food banks, with volunteers sorting and packing donations in food bank facilities across the region, to holding in-store fundraisers to help feed area families.
Volunteers also support the efforts of America’s Grow-a-Row in Pittstown to provide fresh, healthy produce to those in need. QuickChek executives, support center staff and local store team members harvest fresh produce at local farms in the spring and in the fall. QuickChek is also contributing $10,000 to the organization’s Farm to Fork event so that it can continue to provide farm-fresh food to various hunger relief agencies while educating people of all ages about hunger, the importance of agriculture, and healthy eating.
As part of the new store’s grand opening, QuickChek will donate $0.25 for every sub, sandwich and wrap sold in the store from Feb. 1-March 1, 2022 to the Readington Township Little League.
The company has also recently made capital investments to its corporate headquarters and support center, furthering its longstanding position in the township.
A wholly-owned subsidiary of Murphy USA, QuickChek stores provide local one-stop shopping where consumers can enjoy freshly prepared and made-to-order food and beverages; guaranteed fresh coffee; healthy snacks, drinks and salads; hot breakfast and more.
Modern by industry standards, the company maintains bright clean stores, well-lighted fuel stations and parking lots with wide, easy-to-use entrances and exits that add to a shopper’s experience. Fresh convenience. Value. Speed. All of the things you want, all in one location.
Loyal QuickChek customers can enjoy additional benefits and savings such as free subs and free coffee and earn credits towards future purchases by downloading the QuickChek Rewards app or registering at www.quickchek.com.
Bucking the current economic trend with the opening of six new stores over the past five months, QuickChek now has 161 stores including 95 locations with fuel throughout New Jersey, New York’s Hudson Valley and Long Island.
Mensch & Company, Inc.
Public Relations & Event Marketing
email: [email protected]