New partnership includes “Giants inspired subs” and chances to win gameday experiences
The New York Giants and QuickChek announced a new multi-year partnership centered around season-long fan engagement opportunities beginning with the launch of a new lineup of “Giants inspired subs.” The new subs will be available at all stores in the NY Metro area starting August 28.
QuickChek, the “Official Sub of the New York Giants,” invites fans to kick off the partnership and football season, at their Denville, N.J. location on Friday, August 25th from 1:00 p.m. until 2:30 p.m. The event includes alumni autographs, tailgate games, product sampling, and opportunities to win exclusive prizes.
QuickChek’s exciting new line of Giants-inspired subs are made with the highest quality ingredients beloved in the NY Metro area––like fresh mozzarella, fire-braised chicken, all-natural turkey, capicola, salami, and balsamic glaze. Additionally, they are built on fresh-baked artisan sub rolls delivered daily by Newark-based bakery.
“For over 50 years, QuickChek has been your local one-stop shop for legendary made-to-order subs, guaranteed fresh food, and friendly service,” said Head of QuickChek, Blake Segal. “We’re excited to be the taste of gameday, every day, for New York Giants fans.”
“Our two organizations share a lot in common,” added Segal. “All 160 QuickChek stores are within the New York Giant’s core territory; Giant’s fans are passionate, dedicated, and loyal, just like our die-hard customer base; and like our own ‘Big Blue Sub Crew,’ the Giants embrace the mindset of working hard, executing with excellence, and playing to win.”
Ahead of the Giants regular season opener, QuickChek will launch a season-long sweepstakes. Customers who use QuickChek Rewards when purchasing any sub or deli sandwich will be entered to win Giants gameday experiences, merchandise and more. Chances will be based on rewards balances, which customers can also gain by purchasing any Frito-Lay, Pepsi or Gatorade product at QuickChek locations. Being an addition to fans pregame routines, QuickChek will continue its celebrations by becoming the presenting gameday sponsor of the T-Shirt Cannon at MetLife Stadium, and sponsor of Wallpaper Wednesdays on social media.“We are excited to partner with QuickChek who equally values our commitment to our community,” Giants Senior Vice President, Corporate Partnerships Jessica Slenker said. “With a focus on quality and convenience, QuickChek adds exciting new opportunities for fans to bring together football, food and gameday celebrations.”
QuickChek is reinventing “fresh convenience” with made-to-order subs and sandwiches and will amplify its offerings across Giants media and activations. QuickChek will also have a strong presence across Giants community initiatives, including support for The Giants Foundation through in-store and in-market programs.
