QUICKCHEK INTRODUCES NEW CONCEPT STORE IN AVENEL
Continuing to deliver what the customer wants, QuickChek is once again redefining “fresh convenience” in providing fresh food and market items for busy people on-the-go.
The Whitehouse Station, NJ-based fresh convenience market chain, a leader in food services with an exceptional fresh coffee and fresh food program that has been voted the best in America in a national consumer survey, will open a new 4,542-square-foot store located at 1001 Route 1 South in the Avenel section of Woodbridge on October 16, 2018.
QuickChek’s newest concept store introduces a new design to meet the needs of today’s fast-casual shopper with more than 50 percent of the store dedicated to fresh food and beverages.
New Store Design and Innovation Features
- Sleek open concept layout features earth tone colors, cleaner sightlines and spacious stand-alone food displays with consumer-friendly expansive aisles for added convenience when customizing food and beverages as well as selecting prepared items
- Extensive display of freshly-made QuickChek grab-and-go food and market items
- Fresh QuickChek baked goods made in-store
- Large stand-alone soup station offering a daily rotation of freshly-prepared, never-frozen QuickChek soups
- New foodservice menu features delicious, handcrafted restaurant-quality 6-inch subs and 9-inch premium original recipe sub sandwiches served on crispy artisan rolls, all made with the finest ingredients and freshest quality meats and cheeses
- A wide selection of fresh healthy snacks and fresh cut fruit perfect for snacking anytime
The new store will be open 24 hours a day, enabling customers to create delicious made-to-order breakfast items and handcrafted oven-toasted fresh QuickChek subs, sandwiches, wraps and salads and personalized hot and cold beverages exactly as they want them, or select freshly prepared ready-to-go items, any time of day or night.
“We feel this new store design is an innovative approach to provide a better showcase for our high-quality, great tasting fresh food and beverage menu items as we continue to meet the ever-changing shopping and dining habits of today’s consumer,” said QuickChek CEO Dean Durling, whose family-owned company was named the 2016 National Convenience Store Chain of the Year by Convenience Store Decisions magazine in part due to its dedication to customer needs.
“More than half the store is dedicated to food service and fresh beverages,” said Durling.
The new foodservice menu features delicious, handcrafted restaurant-quality 6-inch subs and 9-inch premium original recipe sub sandwiches served on crispy artisan rolls, all made with the finest ingredients and freshest quality meats and cheeses; comfort food such as QuickChek’s new Mac & Cheese bowls; and introduces the company’s new seasonal caramel apple beverages as well as fresh-brewed, limited edition Harvest Spice coffee for the Fall season.
QuickChek stores provide local one-stop shopping, offering a wide variety of grocery and market items. Modern by industry standards, the privately-held company maintains bright clean stores, well-lighted fuel stations and parking lots with wide, easy-to-use entrances and exits that add to a shopper’s convenience. Fresh. Caring. Value. Speed. All of the things you want, all in one location.
Amenities in the new store include no-fee ATMs which provide additional added value to consumers; outdoor seating for eight people; 16 fueling positions offering high-quality fuel at value prices; and 46 parking spaces.
Fast friendly service provided by locally hired team members, industry-first self-checkout counters and an expanding mobile ordering menu through the QuickChek mobile app further meet the needs of today’s on-the-go shopper.
The new Avenel store creates 50 new local jobs, including eight management positions. Each new QuickChek location typically generates approximately $1 million in tax revenues, adding to its positive impact on the local economy.
As does its commitment to giving back to the communities it serves: QuickChek will donate $0.25 for every sub, sandwich and wrap sold in the store from October 16-November 14, 2018 to the Woodbridge Wizards youth basketball teams.
Grand Opening promotions include free large QuickChek hot coffee offered to all patrons from October 16-28, 2018. As an added value, all 6-inch QuickChek subs are $3 for a limited time and all handcrafted QuickChek smoothies and specialty drinks are $2 from October 16-28, 2018 and empanadas are 2 for $3 from October 16-28, 2018.
Consumers can enjoy additional convenience and savings at any of the company’s 159 store locations throughout New Jersey, the Hudson Valley and Long Island by downloading the QuickChek mobile app at www.quickchek.com.
Loyal customers are also rewarded with a free coffee after they purchase six coffees.
The new store marks continued growth for QuickChek, which was named one of “America’s Best Employers for 2018” by Forbes. The fresh convenience market chain has opened 25 new stores and has hired an additional 1,200 people since 2015. It is the company’s seventh new store to open in the past nine months.
For questions or more information:
Russ Mensch, Mensch & Company, Inc. Public Relations & Event Marketing