QUICKCHEK INTRODUCES NEW FRESH CONVENIENCE MARKET
TO MEET THE NEEDS OF TODAY’S FAST CASUAL SHOPPER
BUTLER, NJ — Continuing to redefine “fresh convenience,” QuickChek is taking its ability to provide fresh products and food-to-go to a whole new level.
The Whitehouse Station, NJ-based fresh convenience market chain, a leader in food services with an exceptional fresh coffee and fresh food program that has been voted the best in America in a national consumer survey, will open a new 5,496-square-foot store located at 1435 Route 23 South in Butler, NJ on May 22, 2018.
It is the company’s second store in the borough, but this location introduces a new design to meet the needs of today’s fast-casual shopper.
New Store Design Features
• Sleek open concept layout features earth tone colors, cleaner sightlines and spacious stand-alone food displays with consumer-friendly expansive aisles for added convenience when customizing food and beverages as well as selecting prepared items
• Extensive display of freshly-made QuickChek grab-and-go food and market items
• Fresh QuickChek baked goods made in-store
• Large stand-alone soup station offering a daily rotation of freshly-prepared, never-frozen QuickChek soups
• New foodservice menu features delicious, handcrafted restaurant-quality 6-inch subs and 9-inch premium original recipe sub sandwiches served on crispy artisan rolls, all made with the finest ingredients and freshest quality meats and cheeses
• Embracing the dining habits of today’s millennial consumer, indoor seating counters offer phone and laptop charging stations and free WiFi
The new store will be open 24 hours a day, enabling customers to create delicious made-to-order breakfast items and handcrafted oven-toasted fresh QuickChek subs, sandwiches, wraps and salads and personalized hot and cold beverages exactly as they want them, or select freshly prepared ready-to-go items, any time of day or night.
“We feel this new store design provides a better showcase for our high-quality, great tasting fresh food and beverage menu items as we continue to meet the ever-changing shopping and dining habits of today’s consumer,” said QuickChek CEO Dean Durling, whose family-owned company was named the 2016 National Convenience Store Chain of the Year by Convenience Store Decisions magazine in part due to its dedication to customer needs.
The new food service menu includes QuickChek’s most popular limited edition, fresh-brewed locally-roasted Kris Kringle coffee and introduces QuickChek’s “Summer of Subs” featuring delicious, handcrafted restaurant-quality 6-inch subs and 9-inch premium original recipe sub sandwiches served on crispy artisan rolls, all made with the finest ingredients and freshest quality meats and cheeses.
QuickChek stores provide local one-stop shopping, offering a wide variety of grocery and market items. Modern by industry standards, the privately-held company maintains bright clean stores, well-lighted fuel stations and parking lots with wide, easy-to-use entrances and exits that add to a shopper’s convenience. Fresh. Caring. Value. Speed. All of the things you want, all in one location.
Amenities in the new store include no-fee ATMs which provide additional added value to consumers; indoor seating for 10 people and outdoor seating for eight; 16 fueling positions offering high-quality fuel at value prices; and 53 parking spaces.
Fast friendly service provided by locally hired team members, self-checkout counters and an expanding mobile ordering menu further meet the needs of today’s on-the-go shopper.
QUICKCHEK OPENS NEW CONCEPT STORE IN BUTLER – p. 2
The new Butler store creates 50 new local jobs, including eight management positions. Each new QuickChek location typically generates approximately $1 million in tax revenues, adding to its positive impact on the local economy.
As does its commitment to giving back to the communities it serves: QuickChek will donate $0.25 for every sub, sandwich and wrap sold in the store from May 22-June 21, 2018 to the Bloomingdale/Butler Youth Club.
Grand Opening promotions include free large QuickChek hot coffee offered to all patrons from May 22-June 3, 2018. As an added value, all 6-inch QuickChek subs are $3 for a limited time and all handcrafted QuickChek smoothies and specialty drinks are $2 from May 22-June 3, 2018 and empanadas are 2 for $3 from May 22-June 3, 2018.
Consumers can enjoy additional convenience and savings at any of the company’s 156 store locations throughout New Jersey, the Hudson Valley and Long Island by downloading the QuickChek mobile app at www.quickchek.com. Loyal customers are also rewarded with a free coffee after they purchase six coffees.
The new Butler store marks continued growth for QuickChek, which was recently named one of “America’s Best Employers for 2018” by Forbes. The fresh convenience market chain has opened 21 new stores and has hired an additional 950 people since 2015.
This week marks a double celebration as tickets for the 36th annual QuickChek New Jersey Festival of Ballooning in Association with PNC Bank, the largest summertime hot air balloon and music festival in North America, go on sale at all QuickChek store locations Memorial Day weekend. The Festival has been named the premier family entertainment attraction in New Jersey by the USA Today Network and features twice a day mass ascensions of 100 hot air balloons from around the world, a live concert series featuring pop star Andy Grammer, fireworks, a nighttime balloon glow, and family entertainment and attractions.
QuickChek’s title sponsorship, now in its 26th year, is the longest running title sponsorship of any festival in the United States.
Mensch & Company, Inc.
Public Relations & Event Marketing
email: [email protected]