QuickChek Mobile App Features First Facial Recognition Ordering
Whitehouse Station, NJ — QuickChek, an award-winning and nationally recognized leader in fresh convenience, has released a new mobile app feature guaranteed to change the way customers use mobile ordering.
The QuickChek Mobile App will integrate facial recognition, allowing customers to place mobile orders by using their face. The new feature called “Feed Your Face” combines the latest technological advancements with customers’ demand for speed and convenience.
“As innovators in the quick service restaurant industry, we are at the forefront of something truly unique,” stated Digital Marketing & Advertising Manager, Derrick Roush. “We listened to our customers and we’re excited to introduce this feature to the world!”
So how does it work? Customers simply open the app, select “Re-Order Favorite” and the device’s camera will open into selfie mode. Once a customer’s face is recognized via a series of infrared and visible light scans, their order will be placed at the pre-selected QuickChek location and ready for pick up.
QuickChek CEO, Dean Durling praised this latest innovation, “It’s remarkable! This is an industry first and we’re proud to continue our mission of Total Customer Dedication through mobile ordering.”
The facial recognition feature is currently in beta testing through the duration of… April Fools!
QC Public Relations