Active Lifestyles And Health-Conscious Consumers Drive $72 Billion Market

WHITEHOUSE STATION, NJ — Continuing to be a leader in the food & beverage space, while delighting customers with new and exciting offerings, QuickChek is launching a limited-time-only zero sugar frozen energy drink made with PRIME Energy.

Just in time for the July 4 holiday and peak summer months, the “Red, White & Boost” drink is a colorful blend of blue raspberry flavored PRIME, raspberry, and cherry, sure to invigorate your day.

“As we evolve our energy beverage program across QuickChek, we saw a unique and timely opportunity to partner with PRIME to offer customers a refreshing, customized on-the-go beverage,” said Daniel Haskell, Vice President and Head of Food & Beverage for Murphy USA QuickChek.

PRIME Energy was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor.

Unlike many energy drinks with large amounts of added sugar, PRIME Energy contains 0 grams of sugar, 0 carbohydrates, and only 10 calories. All added ingredients are also sugar free.

The consumption of sports and energy drinks, particularly those that are both nutritious and sugar-free, has increased significantly over the past decade; the energy drink market in the United States is $72 billion. This is due in part to the surge of consumers who are seeking healthier lifestyles, exercising more, and are seeking richer sources of immunity-boosting food and beverages that contain minerals and vitamins that may help improve immunity.

The addition of PRIME Energy is an extension of the already popular energy drinks QuickChek offers, which include made-to-order Red Bull Infusions featuring a variety of unique flavor combinations. These recipes include new limited-time-only Red Bull Infusions Juneberry Edition.

New Summer Menu

QuickChek is also refreshing its Summer Menu featuring items such as Spicy Chicken Tender subs, Spicy Chicken Club, Spicy Chicken Florentine, and Spicy Southern Chicken.

For in-between meal snacking try QuickChek’s new Spicy Chicken Snack Wrap, attractively priced at 2 for $5, or Spicy Chicken Tenders.

Want breakfast all day but can’t decide between a bagel and a sandwich? Have both! QuickChek’s new Breakfast Bagel Sandwiches come with Bacon, Egg & Cheese; Sausage, Egg & Cheese; and Pork Roll, Egg & Cheese.

Prefer a classic? QuickChek English Muffin Breakfast Sandwiches. Mix and match ‘em at 2 for $5.

And nothing says summer refreshment like a Real Fruit Smoothie Colada. Enjoy your choice of Mango Colada, Piña Colada, and Strawberry Colada.

Enjoy convenience – and rewards, too. The free QuickChek Rewards program offers benefits such as mobile ordering, rewards, and frequent shopper membership perks throughout the year. To sign up or learn more, download the QuickChek Rewards app at

A wholly-owned subsidiary of Murphy USA, QuickChek operates 164 stores including 101 locations with fuel throughout New Jersey, the Hudson Valley and Long Island.



Russ Mensch

Mensch PR

Public Relations & Event Marketing


[email protected]


Get your favorite made to order subs, smoothies and espresso drinks in a flash with the QuickChek mobile app. Just download, select your store and place your order. It’ll be ready when you are!