New Look, New Menu, and New Local Jobs Benefit Community. Brings Added Convenience to NJ Transit Station.
HAMILTON TOWNSHIP, NJ — QuickChek is ringing in the new year with its newest store, a new look, and a new menu.
The Whitehouse Station, NJ-based fresh convenience market chain, a leader in food services with an exceptional fresh brewed coffee program that has been ranked first in consumer satisfaction among convenience stores in New Jersey, has opened a new 5,856–square-foot store with fuel located near the entrance to the Amtrak-New Jersey Transit station in Hamilton Township.
The new store opened on December 30 at 704 Sloan Avenue and features a contemporary new white and brick exterior design with a green tower with a large green “Q” to complement an innovative “Fresh to Go” interior layout designed to enhance the shopping experience for busy people on-the-go.
“The opening of our new Hamilton Township store enables us to meet the demand for safe, convenient shopping and fuel service in the area and will also be very beneficial to those utilizing the transit center and the Northeast Corridor Line,” said QuickChek Vice President of Marketing & Operations Don Leech.
The new store creates 35 to 45 new local jobs, including eight management positions. Each new QuickChek location typically generates approximately $1 million in tax revenues, adding to its positive impact on the community.
As does its commitment to giving back to the communities it serves: QuickChek has raised more than $6.2 million since 2009 to support a variety of causes benefiting families, children and veterans. The company is a year-round support of local food banks, aiding those in need especially during the holiday season.
As part of its grand opening, QuickChek will donate $0.25 for every sub, sandwich and wrap sold in the store from Dec. 30-January 27, 2022 to the Hamilton Township Recreational Baseball Association Little League.
The new store will offer many new, one-stop shopping amenities inside and outside the store, including 16 fueling positions offering high-quality fuel at value prices.
More than half of the new store will be dedicated to freshly prepared food and beverages, including QuickChek’s guaranteed fresh brewed hot and iced coffees, to meet the needs of today’s fast-casual shopper. The store’s new look — and Winter menu — will be very appealing.
New Store Design & Innovation Features
- An open floor plan features earth tone colors, clean sightlines and spacious stand-alone food displays. Consumer-friendly expansive aisles provide added convenience when personalizing food and beverages
- Extensive display of freshly-made QuickChek grab-and-go food and market items
- New foodservice menu features extensions to the popular Portuguese roll lineup of signature 6-inch and 12-inch original recipe QuickChek sub sandwiches and wraps, custom-made with the finest flavorful ingredients and the freshest quality meats and cheeses
- A daily rotation of freshly-prepared, never-frozen QuickChek soups
- A wide selection of healthy baked snacks and fresh cut fruit perfect for snacking anytime
- Fresh QuickChek baked goods made in-store
- Embracing the dining habits of millennial consumers and those on-the-go, indoor seating counters offer phone and laptop charging stations and free WiFi
“We believe in letting you choose your convenience, whether you shop in-store, mobile order through the QuickChek Rewards app for store or curbside pickup, delivery through DoorDash, Grubhub or Uber Eats, or on-the-go,” added Leech.
The new Hamilton Township store will be open 24 hours a day, enabling consumers to create delicious made-to-order breakfast items including English Muffin Breakfast sandwiches and oven-toasted fresh QuickChek subs, wraps, and salads, as well as personalized hot and cold beverages exactly as they want them, or select freshly prepared ready-to-go items, any time of day or night.
Amenities include no-fee ATMs which provide additional added value to consumers; indoor seating for 11 people and outdoor seating for 16; 16 fueling positions; and ample parking with 69 parking spaces.
WINTER COMFORT FOOD MENU
With 57% of consumers saying they’re interested in comfort food, especially millennial and Generation Z diners, QuickChek’s new Winter menu will meet these cravings. Selections range from the Ultimate Italian sub, Nashville Hot Chicken sandwiches, Mac & Cheese bowls, and bowls of freshly prepared hot soups, to new Meat Loaf sandwiches coming in January.
QuickChek’s famed coffee wall features a large variety of fresh brewed hot and iced coffees, as well as tea, hot chocolates, and decadent smoothies. Grand opening promotions include free hot or iced QuickChek coffee offered to all patrons for a limited time.
A wholly-owned subsidiary of Murphy USA, QuickChek stores provide local one-stop shopping, offering a wide variety of freshly prepared food and beverages for immediate consumption as well as grocery items and household essentials.
Modern by industry standards, the company maintains bright clean stores, well-lighted fuel stations and parking lots with wide, easy-to-use entrances and exits that add to a shopper’s experience. Fresh convenience. Value. Speed. All of the things you want, all in one location.
Consumers can enjoy additional convenience and savings at any of the company’s 160 stores including 94 locations with fuel throughout New Jersey, New York’s Hudson Valley and Long Island, by downloading the QuickChek Rewards app at www.quickchek.com/rewards.
Mensch & Company, Inc.
Public Relations & Event Marketing
email: [email protected]