New Store Meets the Needs of Today’s On-The Go Shopper, Opens January 21 with Free Coffee
EATONTOWN, NJ — “Fresh” is at the forefront as QuickChek celebrates 50 years of providing “fresh convenience” and award-winning fresh food and beverages in Eatontown with the opening of its newest store.
The Whitehouse Station, NJ-based fresh convenience market chain is opening a new 5,496–square-foot store located at 164 Route 35 on January 21, 2020, replacing its existing legacy store which opened on Wyckoff Road in May 1970.
The new store offers an innovative “Fresh to Go” design that meets the needs of today’s fast-casual shopper with more than 50 percent of the store dedicated to providing freshly prepared food and market items for busy people on-the-go. The new location will also have fuel, adding further value to a shopper’s convenience.
Grand opening promotions include free QuickChek hot or iced coffee offered to all patrons from January 21-26, 2020.
“We’re proud to be a part of the Eatontown community for 50 years and we’re excited to open our newest store here,” said QuickChek CEO Dean Durling. “We want to continue to make a difference in people’s everyday lives and make your life easier with the fresh products and services you want, whether it’s a freshly-prepared sub, our guaranteed fresh-brewed coffee, or fuel, and get you on your way fast.”
New Store Design & Innovation Features
- Sleek open concept layout features earth tone colors, cleaner sightlines and spacious stand-alone food displays with consumer-friendly expansive aisles for added convenience when customizing food and beverages
- New foodservice menu offering delicious chef-crafted, custom-made subs featuring more meat and more proteins served on bakery-fresh ciabatta bread, while emphasizing seasonal flavors
- Extensive display of freshly-made QuickChek grab-and-go food and market items
- Large stand-alone soup station offering a daily rotation of freshly-prepared, never-frozen QuickChek soups which have become a meal replacement as consumers’ dining habits continue to change
- A wide selection of healthy baked snacks and fresh cut fruit perfect for snacking anytime
- Fresh QuickChek baked goods made in-store
- Embracing the dining habits of today’s millennial consumer, indoor seating counters offer phone and laptop charging stations and free WiFi
The new store will be open 24 hours a day, enabling consumers to create delicious made-to-order breakfast items and oven-toasted fresh QuickChek subs, sandwiches, wraps and salads. They will also be able to personalize hot and cold beverages exactly as they want them, or select freshly prepared ready-to-go items, any time of day or night as people’s schedules continue to change.
With a professional chef heading its culinary team, QuickChek’s new chef-crafted, restaurant-quality subs are custom-made and feature more meat and more proteins served on bakery-fresh ciabatta bread while emphasizing seasonal flavors.
The new top-of-the-line, higher-quality menu further establishes QuickChek’s position as the foodservice destination in the New York metropolitan area and complements its award-winning fresh-brewed hot and iced coffee program.
Looking to perk up your day? Try a fresh brewed QuickChek hot or iced Maple Pancake coffee made with sweet maple with notes of indulgent buttery cream and cinnamon.
Amenities in the new store include no-fee ATMs which provide additional added value to consumers; indoor seating for 10 people and outdoor seating for eight; six gas pumps/12 fueling positions offering high-quality fuel at value prices; and 51 parking spaces.
QuickChek’s new mobile app features improved mobile ordering including the ability to create an account to easily place and re-order your favorite meals, receive offers for fresh deals on delicious food and beverages, and earn Power Perks to qualify for free coffee.
QUICKCHEK CELEBRATES 50 YEARS IN EATONTOWN WITH NEW STORE – p. 2
QuickChek stores provide local one-stop shopping, offering a wide variety of grocery and market items. Modern by industry standards, the privately-held company maintains bright clean stores, well-lighted fuel stations and parking lots with wide, easy-to-use entrances and exits that add to a shopper’s convenience. Fresh. Caring. Value. Speed. All of the things you want, all in one location.
The family-owned company was recently named “Prepared Foods Innovator of the Year” in Convenience Store News’ seventh-annual Foodservice Innovators Awards program for its for innovation and freshness of its subs, breakfast sandwiches and fresh coffee program; it is the company’s third major foodservice award the past four years.
Fast friendly service provided by locally hired team members, self-checkout counters (an industry first) and an expanding mobile ordering menu through the QuickChek mobile app further meet the needs of today’s on-the-go shopper.
As does its commitment to giving back to the communities it serves: QuickChek will donate $0.25 for every sub, sandwich and wrap sold in the store from January 21-February 20, 2020 to the Eatontown Baseball Little League.
Grand Opening promotions include free QuickChek hot or iced coffee offered to all patrons from January 21-26, 2020. As an added value, all 6-inch QuickChek subs are just $3 and all 12-inch QuickChek subs are just $6 from January 21-26, 2020; and all QuickChek smoothies and Espresso bar drinks are $2 from January 21-26, 2020.
Consumers can enjoy additional convenience and savings at any of the company’s 160 store locations throughout New Jersey, the Hudson Valley and Long Island by downloading the QuickChek mobile app at www.quickchek.com.
Mensch & Company, Inc.
Public Relations & Event Marketing
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